About

The software team inside Silly Santa.

Silly Santa has sold Christmas sweaters online for ten years. CMTools is the software we built to keep up.

The story

  1. Returns ate our days.

    Christmas sweaters come in many sizes, and plenty come back. So we built a returns portal that handles the routine ones on its own.

    CMTools Returns
  2. Our ads outran our stock.

    We kept asking the same questions about ads, sales and stock. So we built AMED, an AI analyst that answers straight from the data.

    AMED
  3. Now they’re yours.

    Other Shopify stores run their returns on CMTools now. The team is becoming a company of its own, and we’re in it for the long haul.

Returns runs every day at

  • Silly Santa
  • Scandinavian Edition
  • Damn Good
  • MediumTall
  • Gorilla Games

How we work.

Want to see the tools we run on?